Delete Agency have won “Best Use of Search – Third Sector” at the European Search Awards 2017, held in Poland, for their work with Leeds Beckett University.
The personalised marketing campaign, ‘The Campaign That Got Personal’ was developed to assist Leeds Beckett in their vision to be best in sector for digital and to help meet ambitious recruitment targets.
Delete’s innovative, ‘forward thinking’ visibility strategy, which included website search engine optimisation, paid campaigns and personalisation, ultimately leading to higher interest in and registrations for Open Days from potential students
The campaign helped drive a 50.48 per cent increase in organic traffic to the Leeds Beckett website.
In the period between September 2015 to November 2016, the campaign wielded more impressive results:
37.34% increase in open day online registrations
70.15% increase in open day online registrations from PPC campaigns
29.46% increase in course applications from mobile devices
619% increase in keyword ranking in top three positions in Google
Charlotte Renwick, Associate Director of Customer Marketing (MCIM) at Leeds Beckett University added, “Delete have been instrumental in helping us implement our vision of delivering a seamless experience with personalised and contextualised information in the right place at the right time. They carried out a complex and detailed approach, plan to improve many customer touch-points and help us to deliver increased conversions and event attendances.
The European Search Award organisers noted that there was a high level of detail in ‘The Campaign That Got Personal’, to improve customer touch-point and deliver increased conversions and that the judges congratulated the fantastic use of all areas of search to produce phenomenal results.