Epiphany has joined IMRG (The UK’s Online Retail Association) and released its first joint report about a more audience-focused marketing approach.
The report discusses topics such as:
- How the use of mobile has become more popular across the board, and how it has affected the user journey
- Trends in device use and how users change their behaviour according to the time of day they’re using their device
- Common problems such as how the speed of a mobile site can be detrimental to marketing campaigns, and what you can do to fix it
- Why it’s really important to create a link between the user’s offline journey, and your online campaigns
The membership of IMRG enables Epiphany to share insights and experiences of working with the retail sector, as well utilising IMRG’s retail industry insight and data to help inform our clients’ marketing campaigns and strategies.
IMRG members include brands such as Google, Amazon, ASOS, John Lewis and Tesco.