Parallax and Finn Communications have teamed up to celebrate 50 Years of the iconic Fab ice lolly brand – one of the UK’s most iconic summer products.
The celebration campaign includes the launche of a special edition birthday cake flavoured Fab ice lolly to celebrate the 50th anniversary.
Fab were searching for a new concept for their website, with a more on-brand look and a friendly, simple-to-use interface.
Parallax refreshed Fab’s current website for its anniversary year with a new look which reflects the Fab brand in a friendly and easy-to-use interface. The responsive website is mobile-friendly and allows instant access with a full-screen carousel, playful navigation with a combination of packaging photography and illustrations enable the website to do everything required of it with minimum effort.
The full website can be found here.