Robot Food has worked with Bradford based Seabrook’s Crisps to to pinpoint their unique place in the world, to engineer a bold design for Seabrook’s core range and help Seabrook rediscover their challenger ethos along the way.
Seabrook is an everyday crisp with a no-nonsense personality, devoted to big, moreish flavour. Inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford brand are pioneers of flavour delivery in their field and a challenger at heart.
Through strategic insight, provocation and a collaborative brand workshop we were able to define the brand’s distinct personality, one that held true to Seabrook’s heritage but gave them the confidence to dare to be different.
The new brand mark is a striking evolution that stays true to the brand’s distinctive heritage as a key asset. Prouder and clearer; it’s the nucleus of a solid brand architecture with flexibility, changing colour according to flavour and defying the expectation of corporate repetition. Which, in turn, helps reinforce Seabrook’s confident ‘challenger’ status in a playful way.
The new designs have been proven to cut down recognition time for existing consumers as well as being more compelling for non-purchasers.
Kevin Butterworth, Marketing and International Sales Director, said, “Bold flavour and authenticity are key cornerstones of our brand that Robot Food have captured and reinforced in a unique and distinctive design. The outstanding results build on strong brand pride and are sure to grab the attention of both new and existing customers. It’s a great change for Seabrook Crisps and one that we’re extremely proud of.”