Sky Betting & Gaming has appointed Who Wot Why to be their new creative partner for 2017/18 and Sky Bet will become the London-based agency’s first ever fully retained client.
Who Wot Why has already worked with Sky Bet on successful TV, CRM and social media campaigns for the company’s free-to-play games – Sky Sports Fantasy Football and Soccer Saturday Super 6.
Who Wot Why will manage the multi-million-pound account, alongside Mediacom, continuing to deliver fully integrated campaigns that focus on driving the brand message ‘Making Betting Better’.
Sky Betting and Gaming’s Head of Brands, Michael Afflick, believes that Sky Betting & Gaming need much more than just a creative or ‘advertising agency’ to help them put their message across to customers.
Who Wot Why replaces Mcgarry Bowen as Sky Bet’s creative partner.